AI creative analysis
Qubix reads your creatives with AI so you can see what's inside each one — and find others like it — without opening every image and video by hand.
What Qubix reads from a creative
For each creative (both images and videos), the AI extracts three things:
- a description — what's on the creative: the scene, colours, logos and brands, what's happening;
- the on-image text — every visible caption, recognised with OCR;
- for video — the voice transcript of the voice-over.
These appear in the creative card on the Description, OCR and Transcript sub-tabs, next to the creative's own statistics — so you can tell at a glance what a piece actually said and showed, and match that to how it performed.
One creative, not many copies
The same visual often runs as many separate ads across profiles and campaigns. Qubix recognises visually identical creatives and treats them as one — the Creatives list shows each unique piece once, with its performance added up across all the ads that used it. So you compare distinct creatives, not hundreds of duplicates. See Creatives.
Finding similar creatives and winning themes
Because Qubix understands what each creative is about, you can search by meaning — through the AI assistant:
- Find similar — ask for creatives like a given one ("show creatives similar to this winner") or by description ("slots ad with a streamer"). You get a ranked list with each one's performance.
- Winning themes — ask for the top creative themes (Qubix groups similar creatives into themes automatically) ranked by deposits, spend or ROAS, so you can see which kind of creative is working, not just single ads.
Setup and privacy
Reading a creative (description, OCR, transcript) runs on the Creative model slot of your own key — see AI. It's part of the AI creatives feature of your licence.
Finding similar creatives and themes works by turning what the AI read into a searchable index. The index is built by one of two models, and you pick which in the system settings — the same choice applies to all semantic search across Qubix:
- Through your provider — a cloud embedding model on your AI key (for example a Google embedding model). Nothing to run yourself.
- On your own server — a compact model that runs locally, so creative data never leaves the box. A small model is built in and works right away; larger, more accurate models can be downloaded.
- Off — similarity search is turned off (plain word search still works).
Switching the model rebuilds the index for the new model; while it rebuilds, similar-search softly falls back to word search.
Similarity is matched from what the AI read in the creative (its description, text and transcript), which stays accurate while keeping within provider content rules.