Campaign link and parameters
The ad link is the address you put into an ad. It leads to the campaign entry point and carries the parameters by which Qubix attributes the click. The campaign assembles a ready example of the link for you right on the Settings tab.
Where to get the link
- On the Settings tab, choose a Traffic source — without it the example link will not appear.
- Add an Entry point (a host, and a path if needed).
- Under the entry point Qubix will show the Example URL for an ad block with a ready link and a Copy button.
What the link consists of
The link is assembled like this:
https://<host><path>?<source parameters>
- The host and path are the campaign entry point. An empty path = the whole host;
/promo— the/promofolder. - The parameters are a set of GET parameters defined by the selected traffic source (its list of parameters and their substitutions). That is why the same campaign with different sources gives different links.
Which parameters exactly are substituted and which macros the ad network fills them with — that is determined by the source. Their configuration is described in the Sources section and Parameter passing and postback.
Pixel and macros
In the example link some values are substituted automatically by the ad network — these are macros like {{ad.id}} for Facebook, {gclid} for Google and similar. The network will replace them with real values at the moment of the click; you do not need to enter anything by hand.
Separately — the pixel: in the example link the pixel value is presented as a clickable hint. Click it and choose the needed pixel from the list — it will be substituted into the link. The list is taken from your pixel registry.
Facebook adds the fbclid parameter to the link itself on click, so it is not shown in the example — you do not need to enter it.
Click Copy in the example block — the whole link will go to the clipboard, all that's left is to paste it into the ad.
Running without the pixel in the link
You do not have to pass the pixel in the link. If the link carries no pixel parameter but still carries the ad parameter (the {{ad.id}} macro), Qubix takes the pixel from the ad itself when a conversion — a registration or a deposit — arrives, so conversions still reach Facebook. This keeps the pixel out of the visible URL, where services that scan competitors' links could otherwise read it.
Nothing has to be prepared in advance — start the traffic right away. If a conversion arrives before the ad has been loaded into Qubix, it is not lost: it goes to Facebook on its own as soon as the ad, with its pixel, is in Qubix. Ads are picked up automatically; to skip the wait, open the Facebook profile and press Run parse — see Parser. A conversion waits for its ad for up to two days.
Only the pixel leaves the link — the standard ad parameter stays in it.
pixel from the campaign's required parameters tooIf cloaking is on for the campaign and pixel is still in the Required GET params list, a visitor who arrives without a pixel in the link is sent to the whitepage — you will see no traffic at all. Open the campaign settings, find the Required GET params list in the Cloaking block and remove pixel with the cross next to it. Leave the ad_id ad parameter in the list. See Cloaking for more.
A new campaign is created with pixel and ad_id required, so check that list on every campaign you move onto a link without the pixel.
This is how an up-to-date Qubix behaves. If your panel has not been updated for a while, update it first — see System.