Clicks
The Clicks tab in the Events section shows ad clicks for the selected period. Each row is a single click, labeled by ad, campaign, offer, geo, and device. This is the first measurable funnel stage after the impression.
Columns
- Ad — the ad the click came from.
- Time — the moment of the click.
- Campaign — the ad campaign.
- Offer — the offer the click led to.
- Country — the click geo (flag).
- Visitor — the visitor identifier. If the click came from a PWA visitor, it opens the visitor card.
- Source — the traffic source.
- Device — the device type.
- OS — the operating system.
- Browser — the browser.
Search and filters
Search works by visitor identifier. The available filters are: Country, Offer, Ad, Campaign.