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Deposits

The Deposits tab in the Events section shows deposits for the selected period — the final funnel stage. Besides the payout amount, it shows how long the funnel took to complete: from click to registration, from registration to deposit, and from click to deposit.

the «Deposits» tab — table with amounts and timings

Columns

  • Ad — the ad that drove the deposit.
  • Deposit Time — the moment of the deposit.
  • Revenue — the payout amount for the deposit.
  • Offer — the offer.
  • Campaign — the ad campaign.
  • Country — the geo (flag).
  • Click — the click time.
  • Reg — the registration time.
  • Click→Reg — how long it took from click to registration.
  • Reg→Dep — how long it took from registration to deposit.
  • Click→Dep — how long it took from click to deposit.
  • Visitor — the visitor identifier. If the deposit is linked to a PWA visitor, it opens the visitor card.
  • Source — the traffic source.

Funnel timings

Three columns show how fast the funnel completes. Time is shown in minutes or in hours and minutes (for example, 2h 15m):

  • Click→Reg — time from the ad click to registration.
  • Reg→Dep — time from registration to the first deposit.
  • Click→Dep — total time from click to deposit.
Tip

Timings help you gauge how «hot» the traffic is: a short Click→Dep signals fast warm-up, while a long one means deposits arrive with a delay and it's important not to turn off the bundle too early.

Search and filters

Search works by visitor identifier. The available filters are: Country, Offer, Ad, Campaign.

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