Glossary
An alphabetical dictionary of the media-buying and Qubix terms used across this documentation.
Affiliate network
A partner program that supplies offers and pays you for the conversions you drive (registrations, deposits). You connect networks in Qubix so their offers and payouts feed into your stats.
Antidetect
An antidetect browser runs many isolated profiles, each with its own fingerprint and proxy, so accounts look independent to the platform. Qubix connects to it through the Qubix Connector extension. See Antidetect browsers and Qubix Connector.
Bundle
A combination of the elements you run together — for example a creative, a pre-lander, an offer and a geo. Buyers test and scale bundles as a unit.
CAPI
The Facebook Conversions API — a server-to-server channel that sends conversion events to Facebook without relying only on the browser pixel.
click2reg
The conversion rate from a click to a registration. One of the funnel ratios Qubix tracks.
Cloaking
Showing a safe page (the whitepage) to a moderator or bot and the real offer page to genuine visitors, so a campaign passes review.
CPC
Cost per click — how much you pay, on average, for a single click.
CPD
Cost per deposit — how much you spend, on average, to get one deposit. A key profitability metric for gambling and betting traffic.
Offer
A specific product or promotion you drive traffic to, usually tied to an affiliate network and a payout. Offers in Qubix carry their own stats.
Pixel
A piece of tracking code (the Facebook pixel) placed on a page to report visitor actions back to Facebook for optimization and attribution.
Postback
A server-to-server notification sent from an affiliate network or tracker to Qubix when a conversion happens (a registration or deposit), so the event is recorded against the right click.
Pre-lander
An intermediate page shown before the offer page — it warms the visitor up (a story, a quiz, a review) to raise the conversion rate.
reg2dep
The conversion rate from a registration to a deposit. One of the funnel ratios Qubix tracks.
ROAS
Return on ad spend — revenue divided by spend. The core profitability metric: a ROAS above 1 means the campaign earns more than it costs.
Source
The origin of your traffic — for Qubix this is primarily Facebook. Stats can be broken down by source.
Traffic run
Sending paid traffic to an offer over a period — launching and feeding a campaign to test or scale a bundle.
Whitepage
The safe, compliant page shown to moderation — the harmless counterpart to the real offer page in a cloaking setup.