Creating a PWA
A PWA app is a page that imitates an app card in a store (name, icon, screenshots, reviews, install button). In the PWA Apps section you create such cards, configure their appearance and content, and then attach them to a domain to drive traffic.
How to create one
- Open the PWA Apps section and click + Create PWA.
- The app is created immediately, and its card opens on the Editor tab.
- Fill in the fields on the Editor tab — appearance, texts, install, reviews. For details, see PWA editor.
- Click Save.
note
A new app is created with the Draft status and does not serve traffic yet. To release it, click Publish in the Editor and attach it to a domain — see Publishing.
The PWA card
The app card is split into tabs:
- Overview — KPIs and charts for the app (spend, revenue, ROAS, etc.).
- Daily — the same metrics broken down by day.
- Ads, Networks, Offers, Creatives — app statistics across these entities.
- Deposits, Regs, Clicks — lists of events for the app.
- Editor — the app configuration form. For details, see PWA editor.
List actions
In the PWA Apps list and in the card, the actions menu (⋮) offers:
- Clone — create a copy of the app. You can pick a new geo and language, which sections to carry over, and whether to translate the texts and comments.
- Archive / Unarchive — hide the app from the main list or bring it back. To see archived apps, enable the Show archived checkbox.