Sources

A traffic source is where your clicks come from: Facebook Ads, push networks and other platforms. A source defines which parameters to take from the ad link (for example, the ad identifier and the pixel) and helps Qubix tell which platform a click came from (Facebook, Google, TikTok or another).

The Sources section shows all your sources with their metrics for the selected period.

List of sources

At the top is the + Add source button (visible if you have the right to manage sources). It opens a separate creation page — see Creating a source.

Each table row is one source. The columns:

Column	What it shows
Source	The source name. Next to it — the template mark (for example, facebook) and the number of bound campaigns. Below the name — a note, if it is filled in.
Status	Active or Paused.
Campaigns	How many campaigns use this source.
PWAs	How many PWA apps are linked to the source.
Spend	The spend for the period.
Revenue	The revenue for the period.
Profit	Revenue minus spend. Green — a plus, red — a minus.
ROAS	The return on ad spend (revenue / spend).
Clicks	The number of clicks.
Regs	The number of registrations.
Deps	The number of deposits.

Tip

The table can be searched by name and sorted by any column. Click a row to open the source card.

Source card

Clicking a row opens a card with the source metrics and tabs. At the top — the KPI and a chart for the period, below — the tabs:

• Settings — the source editing form (the same fields as during creation). More — Creating a source.
• By day — the dynamics of the metrics by day.
• Campaigns — the campaigns using the source.
• Ads — the ads that brought traffic.
• Creatives — the creatives for this source.
• Ad campaigns — the Facebook ad campaigns.
• Networks — the ad networks the traffic went through. More — Networks.
• PWA — the PWA apps linked to the source.
• Deposits — the list of deposits.
• Regs — the list of registrations.
• Clicks — the list of clicks.

How Qubix identifies the source

Qubix reads the source from each click, so several sources can run on the same domain and still be told apart:

• a click with fbclid → Facebook;
• a click with gclid → Google;
• a click with ttclid → TikTok;
• otherwise — the source parameter from the link, which you set for platforms Qubix does not detect automatically;
• if none of these is present, the source stays undefined.

Facebook, Google and TikTok add their click id to the link themselves, so for them nothing extra is needed. For any other platform, add a source parameter to the ad link with the platform's name — see the Source parameter in Creating a source.

What's next

Creating a source

Parameter passing and postback